A pair of jeans from Madewell’s Perfect Vintage collection sells out every two minutes

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Fall is just around the corner, which means there’s never been a better time to add a new pair of jeans to your wardrobe. For many of us, it’s been a while (er, maybe over a year?) That’s been going well and flatters all body types.

Come in, Madewell. The effortlessly cool and casual fashion brand quietly sells a pair of jeans from its Perfect Vintage Collection every two minutes over the past five years, according to a representative for the brand. And admittedly, it took us a minute to figure out this astounding statistic, but after a very critical purchase analysis, we now fully understand. There is a lot to love about these customer favorite jeans, so we can see why they are flying off the shelves at record speed.

The Perfect Vintage Jeans Collection (or PVJ) consists of around 40 styles, including distressed and worn options in standard and larger sizes, not to mention a wide range of attractive washes. Each pair has a high waisted fit and cropped crotch meaning they can be worn without any modification. When you scroll through the best-selling styles, there is simply no shortage of eye-catching cuts, details and colors. Call us crazy, but each pair started to look better than the next, which led to a very comprehensive shopping cart.

Suddenly, this enviable sales record started to make sense.

Buy it! Madewell, the perfect vintage jeans, $ 128; madewell.com

This retro style is made from perfectly worn denim with just the right amount of stretch to keep you comfortable all day, and it miraculously looks modern and nostalgic at the same time. With a straight leg and iconic magic pockets of the brand – an extra layer of stretch fabric to ensure smooth lines that hold you in place – this new addition just might become our favorite of the bunch.

Shop the new straight leg styles from Madewell’s popular Perfect Vintage collection, below.

Buy it! Madewell the Perfect Vintage Straight Jeans, $ 128; madewell.com

Buy it! Madewell the Perfect Vintage Straight Jeans, $ 128; madewell.com

Buy it! Madewell, the Perfect Vintage Straight Jeans, $ 135; madewell.com

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